The Walt Disney Corporation the Entertainment King

The Original Disney Company (pre-1984) Walt Disney set a vision for the company – to provide wholesome family entertainment. Everything that the company did was aligned to this vision and corporate philosophy. The key ingredient that fueled the success of Walt Disney Company was its ability to create new, unique cartoon characters that had universal appeal. Over the years, Disney did a great job in bringing these characters to life, and kept introducing new characters that further solidified Disney as a company that valued creativity. At that time, there was no other company that had as many successful cartoon characters as them. The company applied its creative strategy beyond characters and ventured into new business areas, such as†¦show more content†¦Divisions were motivated to form synergies by offering increased bonus incentives. Disney also implemented internal transfer prices between divisions. In addition, the company vertically integrated many functions to limit costs and afford flexibility. These synergies fostered a culture of support and minimized costs from external suppliers. They further integrated the synergies by introducing the corporate marketing function to be tter align the entire company’s marketing activities. Disney has been successful in capturing value from synergies. In Eisner’s estimation, the company had re-discovered the synergistic culture that had helped build the company. The Later Eisner Years (Post 1993) The Disney and ABC merger was an extremely important development in the strategic timeline of the company. It gave the company a completely new direction. Sentiment at the time of the merger had not been positive towards such a merger. The track record of previous such mergers, some of them involving Disney’s competitors, had not been great. In the early years of the merger, they faced conflicts around corporate fit, conflicting management styles, and lack of a sound strategy. It was an extension of the growth strategy put in place by Eisner, yet it exposed the company to risks related to synergy and brand effectiveness. While thus far they had been successful at vertical integration within their existing lines ofShow MoreRelatedCeo Robert A. Disney Corporation1561 Words   |  7 Pagesspecifically refer to Disney Theatrical Productions (DTP) in his letter, the company’s strategic priorities most certainly extend to DTP. The Walt Disney Corporation (WDC) is divided into four segments: Media Networks (ABC, ESPN, Disney Channel), Parks and Resorts, Studio Entertainment, and Consumer Products. DTP is a part of the Studio Entertainment Division. According the Fiscal Year 2014 Annual Financial Report, Disney Theatrical Group develops, produces and licenses live entertainment events. The CompanyRead MoreThe Disney Departure : Differences Before And After The Death Of Walt Disney1459 Words   |  6 PagesThe Disney Departure: Differences Before and After the Death of Walt Disney According to the leadership of the Southern Baptist Convention, the Walt Disney Corporation historically stood for â€Å"basic American virtues and values† but now represents a â€Å"significant departure from Disney’s family-values image, and a gratuitous insult to Christians and others who have long supported Disney.† Their belief is that Disney entertainment products produced while Walt Disney was alive differ substantially fromRead MoreDisney Essay1411 Words   |  6 Pages Colin Wells Sherry Minkowski Government 12 26 March 2000 Disney’s Influence on American Culture How does one begin to describe a king? As generations change, society calls for new leaders and kings, that will continue to push the boundaries. Steven Watts describes it as: Hollywood’s leading fantasy factory†¦ (187) Disney is much more prominent in society, its impact now lives in every household, as well as a place in everyone’s soul. Behind it all is a thriving b usiness that will out live most humansRead MoreWalt Disney1491 Words   |  6 PagesThe Walt Disney Company: The Entertainment King Case Analysis The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney s death, the company started to lose its ground and performance declined. Michael Eisner became CEORead MoreThe Walt Disney Co. A Diversified International Family Entertainment And Media Enterprise1285 Words   |  6 Pagesâ€Å"The Walt Disney Co. together with its subsidiaries and affiliates is a diversified international family entertainment and media enterprise. It operates through five business segments: Media Networks, Parks Resorts, Studio Entertainment, Consumer Products and Interactive Mediaâ₠¬  (Forbes, 2014). Globalization and technology changes have impacted Walt Disney Co. by being able to entertain and attract tourism around the world. Starting with the film of â€Å"Fantasia† in 1940, breaking language barriersRead MoreMouse Morality : An Analysis Of Christian, Family, And Homosexual Values1420 Words   |  6 PagesHomosexual Values in Disney According to Richard Land, one of the originators of the Southern Baptist Convention’s Boycott of Disney, Disney is pushing a â€Å"Christian-bashing, family-bashing, pro-homosexual agenda† in its film, television, and theme park empire. However, this accusation is not accurate in regards to the majority of entertainment that Disney produces. Since the beginning of Walt Disney’s creations, the brand has focused on promoting family-friendly entertainment. As one of the largestRead MoreStrategic Planning : Walt Disney1592 Words   |  7 PagesPlanning Walt Disney Company Strategic Analysis Patten University Disney, Yesterday and Today The Walt Disney Company was formed in 1923 as the Disney Brother Cartoon Studio with Walt and Roy Disney. With the start of Alice Wonderland series, Walt Disney would start a company that would go on to become legend. A staple for all things animation and the standard in which the industry models itself the Disney Company went on to create ground breaking milestones in animation and all of entertainment industryRead MoreDisney Case Analysis896 Words   |  4 PagesCase Title: Disney Case Analysis 1. Who are the main players (name and positions)? (5 pts.) Walt Disney-Founder of Disney Michael Eisner- became Chairman and CEO of The Walt Disney Company in 1984, known for transforming Disney into industry leader. He stepped down as CEO in 2005. 2. What business(es) and industry or industries is the company in? (5 pts.) Disney is in the entertainment , media, computer software, consumer products manufacturing, and leisure industries. It is one of the largestRead MoreDisney Company : The World s Multi National Conglomerate1706 Words   |  7 PagesThe Walt Disney company is considered to be one of the world s multi-national conglomerate in terms of revenue. It was founded in 1923 by Walt and Roy Disney initially named the Disney Brothers Studio. The initial foundation of the company was based on cartoons and animation. The biggest status of success was the establishment of the most recognizable characters in the world Mickey Mouse. Fast forward nearly a century later The Walt Disney company is an empire and leading name in family entertainmentRead MoreStrategy Formation at Disney Under Michael Eisner1284 Words   |  6 PagesExtra Credit Strategy formation at Disney under Michael Eisner Walt Disney was a real visionary in term of animations. He developed his capability to select new ways to invent special cartoons, with a Disneys prestige that was going to be the most famous brand in terms of family entertainment. Since  Walt Disneys death in 1966, The Walt Disney Company had barely survived appropriation attempts by other corporations. Its shareholders  Sid Bass  and  Roy E. Disney  brought on Michael Eisner and Frank