Psycho (the movie) Analysis Essay Example | Topics and Well Written Essays - 1000 words

Alfred Hitchcock's Contribution To Cinema - Essay Example Aristotle, in the Poetics, while attempted to provide definition of tragedy, provided a great deal of emphasis over purgation of â€Å"pity† and â€Å"fear† and as a tragedy effectively provides an emotional outlet to such human sensibilities, is also capable of attaining appreciation of the audience: â€Å"Tragedy, then, is an imitation of an action that is serious and complete, and which has some greatness about it. It imitates in words with pleasant accompaniments, each type belonging separately to the different parts of the work. It imitates people performing actions and does not rely on narration. It achieves, through pity and fear, the catharsis of these sorts of feelings† (Aristotle; Cited in Shields 385). Despite the fact that context of the topic of discussion does not really provide sufficient scope to evaluate that how successful the movie Psycho (1960) is as a tragedy, however, relevance of this definition seems quite evident as explicit evidence can be cited, indicating the fact that behind development of a successful commercial film, Hitchcock has relied considerably on the features of purgation as well as providing attention over psychological state of the audience, as pointed out in the classical definition itself. It would be wrong if the success of the Psycho is evaluated entirely from the commercial perspective. The director, in an interview though, has admitted that the film was made on a budget of â€Å"eight hundred thousand dollars† and till the date of interview â€Å"it has grossed some fifteen million dollars† (Hitchcock; Kolker 21), however, it cannot be denied that in order to attain such a great success from artistic, aesthetic and commercial perspective the directorial ingeniousness regarding the art of filmmaking and perceiving audience’s psychology played a very vital part.

Positioning Essay Example | Topics and Well Written Essays - 500 words

Positioning - Essay Example Product positioning should be focused not only on the present, but should be adaptable for the product and the marketplace in the long term also. (Hiebing Jr., Roman G.; Cooper, Scott W. 2003 pp.145-146). Product positioning focuses on the attributes of the specific product in a market type. First of all, it is essential to understand how the product outperforms the competitors. Adroitly picking one or two key product attributes which are superior as compared to the competition, is important. Attacking competitors along axes corresponding to these attributes is the next critical step. The axes may be: feature/ technology, price/ performance, and channel/ margin axis. In entering an existing market, product positioning specifically influences the value customers place on its new features. (Blank, Steven G. 2006 p.46). Brand positioning is a process of establishing and managing: the images, perceptions, and associations that the consumer applies to the product, based on the values and beliefs associated with the product. These are managed through application of the brand positioning elements (name and graphic components) consistent with the product’s positioning, in all target market communication relating to the company, product or service. Brand represents the values, the personality and the experience that people associate with the company. A brand provides a point of reference: a reason to choose the company, product or service over the competition. (Hiebing, Jr., Roman G.; Cooper, A product like chewing gum can be positioned by Mapping: mapping out visually what is important to your target market in terms of key product attributes. Most effective when based on quantitative research that is representative of the marketplace. This positioning approach will also help to more clearly evaluate how the product and the key competition are perceived on each attribute. The three steps